/start
THE FIRST SIX DECISIONS
Do not open a builder yet.
Clarify the job, evidence, structure, ownership, and launch threshold first. The software decision becomes easier afterward.
01
Visitor
Who arrives, in what situation, with what question?
02
Decision
What must they understand or choose?
03
Evidence
What can make the promise believable?
04
Action
What useful next step creates value?
05
Routes
Which distinct pages make that path clear?
06
Owner
Who maintains content, domain, and response?